My TV Ad Creations
Discover my featured TV ad work below. I work with my wonderful Art Director Gem Hanham to conceptualise each campaign vision. I then craft the perfect script to capture the brand’s messaging goals in their unique tone, to drive meaningful action. I’m currently working on my next TV ad project, so watch this space!
Thatchers Juicy Apple Cider (2025)
Thatchers Juicy Apple was developed to attract a younger cider drinker (18-30), who gravitate to sweeter, fruitier flavours rather than traditional cider, and value sustainably-made products. The apple cider for non-apple cider drinkers, if you like. We tell the story of Juicy Apple’s sun-saturated flavour and planet-friendly production through eye-catching, morphing flat graphics, and a flowing script which taps into spoken-word poetry techniques. The result? An upbeat, fun campaign to inspire a new generation of Thatchers lovers.
Kalms Herbal Remedies (2024)
For a long time, Kalms positioned itself as a product that can help get you through the day when you’re suffering with stress. In light of a global shift toward greater mental health awareness, Kalms wanted to align with the concept of ‘mindfulness’ and greater self care. The result? A Moment of Kalmfulness. A campaign which puts viewers, listeners and readers into relaxing macro moments – from seaside walks to cosy bedtime reading. The script is inspired by guided meditation stories, and the full 30″ aims to physically calm viewers down in the moment