Compliant can still be creative
I work with a range of medical, pharma and healthcare brands to deliver both B2C and trade comms. Medical writing must comply with strict legislation, so I’m devoted to ensuring my words are approved by legal teams yet still deliver creative flair as much as possible.
Whether it’s OTC or prescription products, I’m eager to use my expertise to craft the ideal words to maximise engagement and inform clearly.
Not all my medical work is shown here, but I’ve written usage guides for Novo Nordisk, how-to video scripts for WeGovy, trade emails, guides, brochures and packaging for Conquer, written digital shorts for 4Head, and written Otex‘s new website. I find medical copywriting extremely rewarding, and would like to pursue more medical briefs.
My recent medical copywriting highlights
A few examples of my latest medical writing projects in action.
Proactive seasonal sell in for Olbas
Olbas sales drop during summer, so I suggested a quick and simple campaign to introduce a new usage occasion to buyers – hay fever season!
New Product Launch for ProPlus
Introducing their latest SKU to pharmacies and shops to inspire them to stock up. The client loved this idea so much, they developed it into billboards for B2C audiences.
Integrated 2025 Campaign for Doublebase (WIP)
I’m currently working on a fully integrated campaign for Doublebase, a medically-formulated eczema emollient. It will hit TV, OOH, social and press, and adapt to target HCPs as well as everyday serious dry skin sufferers. Ask me about this project for more details on the concept development and copy!
