Project Showcase

A Moment of Kalmfulness…

For a long time, Kalms positioned itself as a product that can help get you through the day when you’re suffering with stress. In light of a global shift toward greater mental health awareness, Kalms wanted to align with the concept of ‘mindfulness’ and greater self care. 

The result? A Moment of Kalmfulness. A campaign which puts viewers, listeners and readers into relaxing macro moments – from seaside walks to cosy bedtime reading. 

I wrote a celebrity VO’d radio ad, a TV script, and a set of digital ads. Find it all below.