Project Showcase

Totally sun-soaked advertising

Thatchers Juicy Apple was developed to attract a younger cider drinker (18-30), who gravitate to sweeter, fruitier flavours rather than traditional cider. The apple cider for non-apple cider drinkers, if you like. So we launched Juicy Apple through eye-catching, morphing flat graphics, mouth-watering copy across a range of attention-grabbing formats.